Sorare raises $ 680 million to develop its NFT fantasy football platform

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French players are to the cryptocurrency industry what the yeti is to the fauna of the Tibetan high peaks. A myth whose existence can only be predicted from the rare footprints left on the ground. A reality that cannot be discarded from the national policy of this self-proclaimed “startup nation”. But in reality, it triggers the flight of the few representatives of this ecosystem to less hostile lands. A panorama in which Sorare is a pioneer in the trend field of NFT tokens applied to football. And it looks like this is just the beginning.

The NFT sector continues its record-breaking development in increasingly diverse areas. This is despite the fact that its market results have been significantly down in recent weeks. The volumes will not be as catastrophic as some had predicted. Because at the current rate, this September could exceed $ 2,7 billion in total. This would represent only a drop of 17% at the most from the historic peak in August. And still way above the total YTD volume prior to this explosion.

NFT market

A market that is still in its infancy, with players carving out leading positions in specific niches. With sports cards at the top of the growing industry list. A universe dominated very clearly by the NBA Top Shot platform and its new type of NFTs. This in the form of short videos that immortalize the important moments of the season for NBA players. And a number of monthly transactions that represents more than 95% of the entire market, that the site The block classified in the category "art and collectibles".

The startup Sorare raises 680 million dollars

One area in which the French startup Sorare specializes, unsurprisingly, is in the more domestic football sector. This with a number of registered users which currently stands at 600.000 worldwide. And a total of $ 150 million worth of player cards traded on his platform since the beginning of the year. All this with more than 180 clubs represented and 6000 players immortalized on its digital cards. The latter can reach prices The record price was over $ 290.000 (150 ETH) for a one-time copy of Cristiano Ronaldo last March. Which makes it one of the success stories of the NFT universe. And undoubtedly one of the leaders in what its founders call Fantasy Football.

A company that has obviously attracted the attention of investors. Because Sorare has just announced the closure ofa fundraiser of 680 million dollars. A field record in France. And an operation that now values ​​this Parisian company 4,3 billion dollars.

" Today marks a historic day for the sports, gaming and NFT communities. We're announcing our $ 680 million Series B to build the next sports entertainment giant! ”- Sorare

The world champion of sports entertainment

A Series B fundraiser which is therefore one for books. And that represents “a huge mission statement that will drastically improve our NFT fantasy gaming experience for millions of sports fans. Because Sorare's goal is simple: to become the world leader in this market. And the "next world champion of sports entertainment". This seems quite possible given the current state of the industry, which is in the midst of identifying its future Premier League players.

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" In 2021, more and more footballers, clubs and fans around the world have adopted Sorare's fantastic NFT model. They discovered a new and deeper connection with football. We now have over 180 clubs, 6.000 licensed footballers and 600.000 registered users and we are just getting started. We are innovative and have built a model that has laid the foundation for the next giant in sports entertainment. "- sorare

An operation led by SoftBank which brought together classic investors in this type of project with footballers such as Gerard Piqué, Rio Ferdinand, Antoine Griezmann and César Azpilicueta. This shows the interest of the current sports scene for this project. This will allow Sorare to recruit new members to his development team. It will also allow Sorare to establish more partnerships with major national teams and 20 major football leagues. All this with the ultimate goal of opening up to other sports in 2022. This is in response "to the interest of leagues and fans around the world to replicate our model". A case to follow ...

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