The adoption of cryptocurrencies - and their derivatives - does not meet the same fervor from everyone. And those who fall into the rabbit hole can be seen by their enthusiasm for this new digital economy. A non-exhaustive list of followers that now includes presidents of the republic, Hollywood stars and other billionaires and business leaders. But also the mayor of the city of Miami, who is definitely very motivated to include his city in the new Web3 universe. The latest initiative: the launch of a collection of 5.000 NFTs, with important partners.
NFT tokens are the artistic and cultural showcase of the cryptocurrency industry. That's why their adoption is booming, as the market has exploded over the past year. Because they allow you to publish digital images in limited editions, with the related property rights. And, once and for all, you can't just copy and paste to get the same thing. Just as owning a reproduction of the Mona Lisa does not entitle you to ownership of the original painting.
However, choosing NFTs is by no means a light-hearted decision without consequences. Because the person who decides to participate in it seems to precipitate a vision of the world brought about by the emergence of the Web3. A change that is opposed by many players in today's economy, especially in the gaming sector. The latest compulsive rejection comes from the Swedish video game studio Mojang Studios, best known for developing Minecraft. An opposition that the mayor of the city of Miami seems to ignore, determined to confirm its digital adoption with the launch of a collection of NFTs.
Miami - A collection of “nearly 5000 NFTs
The NFT project launched by the city of Miami is unambiguously presented as a Web3 emergency. A media jumble whose limits and ambitions have not yet been defined. But this is the term used in the press release published yesterday on the official website. It is a collection of “nearly 5000 NFTs” created by 56 local artists.. These are meant to symbolize "the 56 square mile area of the city". All in partnership with MasterCard and its Priceless Miami program of unique local experiences.
" Through this collaboration, the City of Miami will unveil a unique collection of nearly 5.000 NFTs designed by 56 local Miami artists, representing the city's 56 square mile area (...) This will raise capital and provide experiences to our citizens and those who visit this great city. At the same time, we can use this new approach to support local artists and charities. "
Miami
An initiative that should be launched by the end of the year. And whose stated goal is to they offer “an innovative approach to the Web3 to generate revenue for local businesses and non-profit organizations”.. But also to support Miami artists by offering them innovative support and completely new digital visibility.
Miami NFT - Partner of Choice
Because the mayor of Miami doesn't do things by halves. And to ensure that the launch takes place in the best possible conditions, it has surrounded itself with exceptional partners.. First, MasterCard and its Priceless Miami program, which will offer NFT holders “unique experiences and other memorable activities” in select locations around the city. But also TIME, presented as an “almost 3-year-old brand that has established itself as a leader in the WebXNUMX space in the last year”. This mainly happened with the creation of the NFT division, called Pieces of time. His role in this venture was to “lead the strategy, develop the creation and launch the initiative”.
" I am delighted to partner with TIME, Mastercard and Salesforce on this initiative. Miami has been at the forefront of the Web3 revolution and we will continue to use these new technologies to support our existing networks and attract new businesses."
Francesco X. Suarez, mayor of Miami
It finally arrives of the Salesforce structure, responsible for the technical aspect of this initiative. That is, the creation of these NFT (mint) tokens and their sale on its brand new NFT Cloud platform. The latter is still in a "closed pilot phase", but is expected to open very soon. The goal is to offer “connected experiences in the physical and digital world”. And the promise, according to the press release, “of connect with their NFT holders in new and meaningful ways". A beautiful program ...
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